- Every shop has a different image to convey and different products to sell. Each aspect of a shop should be carefully designed with its clientele in mind.
- Shops also carry their own identity. Lighting supports a shop in its identity, shows off the shop's merchandise to its best advantage, serving as a true magnet, drawing customers into the shop and persuading them to buy.
- Lighting offers many ways to attract customers, inspire them to enter the shop, provide visual comfort and draw them towards the products